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PANEL: Making waves with digital data: How to get buy-in across your organisation.

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Session Details

  • Date: March 1, 2022
  • Time: 2:30 pm to 3:00 pm
  • Making waves with digital data: How to get buy-in across your organisation

    Uncovering insights from digital data is a challenge that requires planning, iteration, and integration. But, these insights can drive change and have a significant impact on business outcomes. This requires support from the broader business, including from leadership, and the best way to get this support is to show results. Hear from people who have led change across their organisations, and have used digital conversations and internet data to transform their companies and better serve their customers.

    In this session, we’ll look at:

    The best way to harness digital data to uncover human truths
    Different applications for digital insight across the organisation
    Methods of collaborating with different disciplines within the business
    How to measure and demonstrate the success of your digital data strategy
    How to get buy-in from leadership for social data analysis investment

    Speakers

    • Aaron Bernstein Insights & Brand Reputation Management / Data & Technology / Communications & Marketing Walmart
    • Tara Beard-Knowland Marketing Effectiveness and Insights & Analytics Innovation Director GSK
    • Justin Schoen Social Intelligence and Insights Leader Microsoft
    • Taylor Dickson Analytics Architect Brandwatch

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