Session Details
The power of language: How words shape people, behaviour, and culture
Language has immense power and shapes the way people see the world and construct their reality. It can affect the way a person thinks and feels, and can impact their buying decisions. Language can also change depending on the setting or the community people are participating in. That makes it essential for businesses to use the right language when communicating with their audiences, in order to truly engage with them.
In this session we’ll look at:
Why language shapes the way we think
Understanding consumers through the power of linguistic analysis
Where digital conversations can provide deep insight into audiences
How to transform linguistic insight into content and communication strategy
Speakers
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Tina M. Lowrey Professor of Marketing HEC Paris -
James Cuthbertson Chief Revenue Officer Relative Insight -
Cynthia Vega Global Product Lead Digital Analytics (Dx), Kantar