CHALLENGE: Where Brands and Fandoms Meet – and Where They’re Going

Session Details

Date: March 1, 2022

Time: 4:40 pm to 5:05 pm

Using Apple, NFTs and Witches, Pulsar Research Manager Oryelle Clements provides a potted history of the fandoms that build around brands, how that relationship has shifted to accommodate new perspectives and technologies, and what current trends are emerging in the worlds of brands and fandoms.