Gen Z consumers have some pretty unique characteristics, particularly when it comes to how they spend their time, what they value, and how they consume and relate to brands. Not to mention their buying power and influence over household spending. For brands looking to engage this generation, we need to know more about their motivations and psychology to remain relevant.
So, we set Jackie Balchin, Senior Social Strategist from NetBase Quid a challenge, to analyse social data and tell us more about what we need to know to create brands that Gen Z loves. Jackie shares her findings in this session.
Jackie Balchin Senior Social Strategist NetBase Quid