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PRESENTATION: Bringing your brand alive in customers’ minds

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Session Details

  • Date: March 1, 2022
  • Time: 3:45 pm to 4:10 pm
  • Flat-growth brands are putting consumers’ minds asleep by focusing solely on the functional.

    Growing brands live in customers’ minds by doing three things better:

    1. They communicate clearly
    2. They’re different – but not too different
    3. They connect to consumers’ deeper needs

    You’ll see how this is delivered in real-life for the likes of Adidas, Cadbury, and Samsung.

    And you’ll hear how to triple your communication’s chance of bringing your brand alive.

    Speakers

    • Alastair Herbert Founder Linguabrand

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