Flat-growth brands are putting consumers’ minds asleep by focusing solely on the functional.
Growing brands live in customers’ minds by doing three things better:
1. They communicate clearly
2. They’re different – but not too different
3. They connect to consumers’ deeper needs
You’ll see how this is delivered in real-life for the likes of Adidas, Cadbury, and Samsung.
And you’ll hear how to triple your communication’s chance of bringing your brand alive.
Alastair Herbert Founder Linguabrand