PRESENTATION: Bringing your brand alive in customers’ minds

Session Details

Date: March 1, 2022

Time: 3:45 pm to 4:10 pm

Flat-growth brands are putting consumers’ minds asleep by focusing solely on the functional.

Growing brands live in customers’ minds by doing three things better:

1. They communicate clearly
2. They’re different – but not too different
3. They connect to consumers’ deeper needs

You’ll see how this is delivered in real-life for the likes of Adidas, Cadbury, and Samsung.

And you’ll hear how to triple your communication’s chance of bringing your brand alive.